Now, after seeing hordes of people rebelling against Pop and seeking refuge in authenticity, I see his point. Punk, now, is as baldly selling an image, a brand, as any bit of pop culture. It’s about as authentic as Bob Dylan, and the same goes for pretty much every counter-culture.How do you rebel, then, when all the culture rebels are buying into bullshit notions of authenticity? What do you do when the people rebelling against the image and the spectacle of pop culture are indulging in an image and a spectacle of their own? The answer is obvious: go the other direction. Embrace the shallowness, embrace the trends that have a half-life of half a season, embrace the superficial fashion and culture that Hipsterism provides. If its authenticity you’re after, be like me. Be a Real Fake. Be sincere in your devotion to affectations, in the shallow trends… — Warren Ellis, Doktor Sleepless | Via.